MasterConsult Services Pte Ltd

Our tourism professionals are distinguished by their market knowledge of international issues. We provide an integrated approach to problem solving to assist our clients in developing strategies, enabling management of continuous changes occurring in the tourism industry, through an array of services that includes strategy reviews, market research, competitive assessments and economic impact studies. Governments, local and regional authorities, tourism boards, developers, owners, and operators rely on us to analyse the markets in which they operate and help them to identify and grasp opportunities.

BTMICE or Business Travellers, Meetings, Incentives, Conventions and Exhibitions is a high yield niche within the tourism industry. Business travellers are valued for their higher-spending capacities and tendency to stay longer in their travels. Their desire for comfort and high quality travel serves to create a benign demand on the tourism industry to improve its service and tourism offerings. In addition to providing higher value add visitors, the BTMICE sector was also deemed to have the desired influence in creating a positive environment where innovation and creativity are fostered through interaction of modern professionals.

MasterConsult Services and affiliated experts not only monitor the industry and its trends, but also help to shape it by advising clients on innovative ways to grow their business. A variety of services are provided to the hospitality industry covering all stages of the business cycle. These include strategy evaluation and planning, market positioning / repositioning, site selection, market research, market and financial analysis, workout assistance, franchise / operator selection assistance, operational review and improvement and service audits.

The leisure facilities industry encompasses attractions, golf courses, sports and country clubs, spas, convention centres, aquariums and sports stadia. These venues are an integral part of the communities where they are located and produce a vital revenue stream for the economy and profit for the operators and owners. Our market and financial analyses, economic impact and project planning services for our facilities clients help them optimise their facilities to provide the services and events to prosper in their markets.

Travel agencies and tour operators must remain abreast of an ever-shifting body of information to offer their clients the most attractive products at the most competitive prices. MasterConsult Services monitors industry trends that affect holiday planning, including developments in the airline, hotel and cruise industries, economic and political issues in geographic markets and consumer spending preferences by helping travel agencies and tour operators maximise profit and minimise cost and risk.

MasterConsult Services has undertaken consultancy and market research projects in the Middle East, India, China and Malaysia and has extensive experience in Singapore, counting many statutory boards and private sector companies in Singapore as its clients including People's Association, MICA/Singapore Art Museum, Workforce Development Agency, MCYS, National Heritage Board, Singapore Tourism Board, Ministry of Defence and Wildlife Reserves Singapore to name a few.